Gary Warnaby is Professor of Retailing and Marketing, based in the Institute of Place Management at Manchester Metropolitan University. His research interests focus on the marketing of places (particularly in an urban context), and retailing.  Results of this research have been published in various academic journals in both the management and geography disciplines, including Environment and Planning A, Journal of Business Research, Journal of Marketing Management, Marketing Theory, Consumption Markets & Culture, European Journal of Marketing, International Journal of Management Reviews, Area, Cities and Local Economy.  He is co-author of Relationship Marketing: A Consumer Experience Approach (Sage, 2010), co-editor of Rethinking Place Branding: Comprehensive Brand Development for Cities and Regions (Springer, 2015), and has contributed to numerous edited books.